ROLE OF SWOT ANALYSIS IN CRAFTING A BETTER STRATEGY
ROLE OF SWOT ANALYSIS IN CRAFTING A BETTER STRATEGY
- SWOT analysis helps answer key questions
- Does firm have internal strengths an attractive strategy can be built on?
- Which weaknesses does strategy need to correct?
- Do firm’s weaknesses disqualify it from pursuing certain opportunities?
- Which opportunities does firm have resources to pursue with a chance of success?
- What threats should firm worry most about?