BENCHMARKING & ETHICS
BENCHMARKING & ETHICS
- BENCHMARKING involves discussions of competitively sensitive data
- ETHICAL guidelines
- Avoid talk about pricing or competitively sensitive costs
- Don’t ask rivals for sensitive data
- Don’t share proprietary data without clearance
- Have impartial third party assemble & present competitive data without names attached
- Don’t disparage a rival’s business to outsiders based on data obtained