VALUE CHAIN ANALYSIS & COMPETITIVE ADVANTAGE
VALUE CHAIN ANALYSIS & COMPETITIVE ADVANTAGE
- Diagnosing competitive capabilities involves
- Construct a value chain of firm’s activities
- Examine linkages among internally performed activities & linkages with suppliers’ & customers’ chains
- Identify activities & competencies critical to customer satisfaction & market success
- Make appropriate internal & external benchmarking comparisons to determine
- How well firm performs activities
- How cost structure compares with rivals