PROCEDURE: ASSESSING A COMPANY’S COMPETITIVE STRENGTH
PROCEDURE: ASSESSING A COMPANY’S COMPETITIVE STRENGTH
STEP 1: List key success factors & other relevant measures of competitive strength
STEP 2: Rate firm & key rivals on each factor using rating scale of 1 - 10 (1=weak; 10=strong)
STEP 3: Decide whether to use a WEIGHTED or UNWEIGHTED rating system
STEP 4: Sum individual ratings to get overall measure of competitive strength for each rival
STEP 5: Evaluate firm’s overall competitive strength relative to rivals