WHY DO A COMPETITIVESTRENGTH ASSESSMENT?

WHY DO A COMPETITIVESTRENGTH ASSESSMENT?

• Reveals strength of firm’s competitive position
• Shows how firm stacks up against rivals
• Indicates whether firm is at a competitive advantage/disadvantage against each rival
• Provides insight into how firm can build its strategy on its competitive strengths
• Provides insight into how firm can make strategic moves to alleviate its competitive weaknesses

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