DECIDING WHAT THE STRATEGIC ISSUES ARE
DECIDING WHAT THE STRATEGIC ISSUES ARE
- Is present strategy adequate in light of driving forces in industry & geared to industry’s FUTURE key success factors?
- How good a defense does present strategy offer against the five competitive forces?
- Does present strategy adequately protect firm against external threats & internal weaknesses?
- Is firm vulnerable to competitive attack by rivals?
- Does firm have a competitive advantage or must it work to offset competitive disadvantage?
- Where are strong/weak spots in present strategy?