Principles of Strategic Management

MODULE 5:
Strategy and Competitive Advantage

These copyrighted materials are being used with the express written permission of Richard D. Irwin, Inc., and are intended for the benefit of enrolled students using Thompson & Strickland, Strategic Management: Concepts and Cases (9th edition). All rights reserved. Copyright 1995 Richard D. Irwin, Inc. These files originally were created in PowerPoint format, and they have been transformed into "browser-friendly" HTML format with Microsoft's PowerPoint Internet Assistant.
Slide Index
Slide 1: INTRODUCTORY GRAPHIC
Slide 2: MODULE OUTLINE
Slide 3: STRATEGY & COMPETITIVE ADVANTAGE
Slide 4: COMPETITIVE STRATEGY PRINCIPLE
Slide 5: WAYS TO WIN A COMPETITIVE ADVANTAGE
Slide 6: COMPETITIVE STRATEGY: DEFINITION
Slide 7: THE FIVE GENERIC COMPETITIVE STRATEGIES
Slide 8: THE FIVE GENERIC COMPETITIVE STRATEGIES
Slide 9: THE FIVE GENERIC COMPETITIVE STRATEGIES
Slide 10: LOW-COST LEADERSHIP
Slide 11: LOW-COST LEADERSHIP
Slide 12: OPENING UP A COST ADVANTAGE OVER RIVALS
Slide 13: OPENING UP A COST ADVANTAGE OVER RIVALS
Slide 14: CONTROLLING STRUCTURAL COST DRIVERS
Slide 15: CONTROLLING EXECUTIONAL COST DRIVERS
Slide 16: REVAMPING THE VALUE CHAIN
Slide 17: CHARACTERISTICS OF A LOW-COST PROVIDER
Slide 18: WHAT MANAGERS HAVE TO DO TO ACHIEVE LOW-COST LEADERSHIP
Slide 19: COMPETITIVE STRENGTHS OF A LOW-COST PROVIDER STRATEGY
Slide 20: WHEN A LOW-COST PROVIDER STRATEGY WORKS BEST
Slide 21: DRAWBACKS TO A LOW-COST PROVIDER STRATEGY
Slide 22: DIFFERENTIATION STRATEGIES
Slide 23: DIFFERENTIATION STRATEGIES
Slide 24: APPROACHES TO DIFFERENTIATION
Slide 25: WHERE TO LOOK FOR DIFFERENTIATION OPPORTUNITIES
Slide 26: ACHIEVING A DIFFERENTIATION-BASED COMPETITIVE ADVANTAGE
Slide 27: SIGNALS OF VALUE
Slide 28: COMPETITIVE STRENGTHS OF A DIFFERENTIATION STRATEGY
Slide 29: WHAT KIND OF DIFFERENTIATION TO PURSUE
Slide 30: WHEN A DIFFERENTIATION STRATEGY WORKS BEST
Slide 31: PITFALLS OF A DIFFERENTIATION STRATEGY
Slide 32: COMPETITIVE STRATEGY PRINCIPLE
Slide 33: BEST-COST PRODUCER STRATEGY
Slide 34: BEST-COST PRODUCER STRATEGY
Slide 35: POWER OF A BEST-COST PRODUCER STRATEGY
Slide 36: COMPETITIVE STRATEGY PRINCIPLE
Slide 37: FOCUS / NICHE STRATEGIES
Slide 38: APPROACHES TO FOCUSING
Slide 39: EXAMPLES: FOCUS STRATEGIES
Slide 40: WHAT MAKES A SEGMENT ATTRACTIVE FOR FOCUSING?
Slide 41: POWER OF A FOCUS STRATEGY
Slide 42: COMPETITIVE STRENGTHS OF A FOCUS STRATEGY
Slide 43: WHEN DOES A FOCUS STRATEGY WORK BEST?
Slide 44: RISKS OF A FOCUS STRATEGY
Slide 45: OFFENSIVE & DEFENSIVE STRATEGIES
Slide 46: THE BUILDING AND ERODING OF COMPETITIVE ADVANTAGE
Slide 47: BUILDING & ERODING OF COMPETITIVE ADVANTAGE
Slide 48: STRATEGIC MANAGEMENT PRINCIPLE
Slide 49: OPTIONS FOR MOUNTING STRATEGIC OFFENSIVES
Slide 50: ATTACKING COMPETITOR STRENGTHS
Slide 51: ATTACKING COMPETITOR STRENGTHS
Slide 52: ATTACKING COMPETITOR WEAKNESSES
Slide 53: COMPETITIVE STRATEGY PRINCIPLE
Slide 54: LAUNCHING OFFENSIVES ON MANY FRONTS
Slide 55: END-RUN OFFENSIVES
Slide 56: END-RUN OFFENSIVES: APPROACHES
Slide 57: GUERRILLA OFFENSES
Slide 58: GUERRILLA OFFENSES: OPTIONS
Slide 59: PREEMPTIVE STRIKES
Slide 60: PREEMPTIVE STRIKES: OPTIONS
Slide 61: CHOOSING WHOM TO ATTACK
Slide 62: OFFENSIVE STRATEGY & COMPETITIVE ADVANTAGE
Slide 63: OFFENSIVE STRATEGY & COMPETITIVE ADVANTAGE
Slide 64: DEFENSIVE STRATEGY
Slide 65: DEFENSIVE STRATEGIES: APPROACHES
Slide 66: DEFENSIVE STRATEGIES: APPROACH #1
Slide 67: DEFENSIVE STRATEGIES: APPROACH #2
Slide 68: VERTICAL INTEGRATION STRATEGIES
Slide 69: COMPETITIVE STRATEGY PRINCIPLE
Slide 70: APPEAL OF BACKWARD INTEGRATION
Slide 71: APPEAL OF FORWARD INTEGRATION
Slide 72: STRATEGIC DISADVANTAGES OF VERTICAL INTEGRATION
Slide 73: UNBUNDLING & OUTSOURCING STRATEGIES
Slide 74: ADVANTAGES OF OUTSOURCING STRATEGIES
Slide 75: PROS & CONS OF VERTICAL INTEGRATION
Slide 76: FIRST-MOVER ADVANTAGES
Slide 77: FIRST-MOVER DISADVANTAGES

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