COMPETITIVE STRATEGY: DEFINITION

COMPETITIVE STRATEGY: DEFINITION

• COMPETITIVE STRATEGY consists of moves to
  • Attract customers
  • Withstand competitive pressures
  • Strengthen firm’s market position
• OBJECTIVES
  • Earn a COMPETITIVE ADVANTAGE
  • Cultivate clientele of LOYAL CUSTOMERS
  • Knock the socks off rivals, ethically & honorably
• COMPETITIVE STRATEGY, narrower in scope than business strategy, focuses on management’s plan to compete successfully

Previous slide

Next slide

Back to the first slide

View Graphic Version