THE FIVE GENERIC COMPETITIVE STRATEGIES
THE FIVE GENERIC COMPETITIVE STRATEGIES
LOW-COST LEADERSHIP
Striving to be the overall low-cost provider in industry
BROAD DIFFERENTIATION
Striving to build customer loyalty by differentiating one’s product offerings from rivals’ products
BEST-COST PROVIDER STRATEGY
Striving to give customers more value for the money by combining an emphasis on low cost with an emphasis on upscale differentiation