REVAMPING THE VALUE CHAIN

Simplify product design
Offer basic, no-frills product/service
Reengineer core business processes
Shift to a simpler, less capital-intensive, or more streamlined technological process
Use direct-to-end user sales & marketing approaches
Relocate facilities closer to suppliers or customers
Pursue more vertical integration relative to rivals
Focus on limited product/service to meet special needs of target segment