APPROACHES TO DIFFERENTIATION
APPROACHES TO DIFFERENTIATION
- Different taste - Dr. Pepper
- Superior service - Federal Express
- Spare parts availability - Caterpillar
- More for your money - McDonald’s, Wal-Mart
- Engineering design & performance - Mercedes
- Prestige - Rolex
- Quality - Honda automobiles
- Top-of-the-line image - Ralph Lauren
- Technological leadership - 3M Corporation
- Unconditional satisfaction - L.L. Bean