WHAT KIND OFDIFFERENTIATION TO PURSUE

WHAT KIND OFDIFFERENTIATION TO PURSUE

• Most appealing types of differentiation strategies
  • Those LEAST subject to imitation
• Most likely to produce an attractive, longer-lasting edge when it’s based on:
  • Technical superiority
  • Quality
  • Giving customers more support services
  • Giving customers more value for money
  • Core competencies

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