BEST-COST PRODUCER STRATEGY

BEST-COST PRODUCER STRATEGY

• Combines a strategic emphasis on low-cost with a strategic emphasis on differentiation
  • Make an upscale product at a lower cost
  • Give customers more value for the money
• Create superior value by MEETING OR EXCEEDING buyer expectations on product attributes & BEATING their price expectations
• Be the low-cost producer of a product with GOOD-TO-EXCELLENT product attributes, then use cost advantage to UNDERPRICE comparable brands

Objectives

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