POWER OF A BEST-COST PRODUCER STRATEGY
POWER OF A BEST-COST PRODUCER STRATEGY
- Competitive advantage comes from MATCHING close rivals on key product attributes & BEATING them on price
- Most successful best-cost producers have skills to SIMULTANEOUSLY manage costs down & product caliber upward
- Best-cost producer can often out-compete both a low-cost provider & a differentiator where
- Buyer diversity makes product differentiation the norm and
- Many buyers are price & value sensitive