COMPETITIVE STRENGTHSOF A FOCUS STRATEGY

COMPETITIVE STRENGTHSOF A FOCUS STRATEGY

• Provides defenses against competitive forces
  • RIVAL COMPETITORS - Rivals do not have ability to meet specialized needs of target clientele
  • POTENTIAL ENTRANTS - Focuser’s core competence can act as a barrier
  • SUBSTITUTES - Focuser’s core competence provides obstacle to sellers of substitutes
  • BUYERS - Focuser’s unique ability to meet niche buyers’ needs can blunt bargaining power of largest niche buyers

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