LAUNCHING OFFENSIVES ON MANY FRONTS
LAUNCHING OFFENSIVES ON MANY FRONTS
Objective
- Launch several major initiatives to
- Throw rival off-balance,
- Splinter its attention in many directions, and
- Force it to use substantial resources to defend its position
Appeal
A challenger with superior resources can overpower a weaker rival by outspending it across-the-board long enough to “buy its way into the market”