OFFENSIVE STRATEGY & COMPETITIVE ADVANTAGE
OFFENSIVE STRATEGY & COMPETITIVE ADVANTAGE
- Competitive advantage areas offering strongest basis for a STRATEGIC OFFENSIVE
- Develop lower-cost product design
- Make changes in production operations that lower costs or enhance differentiation
- Develop product features that deliver superior performance or lower users’ costs
- Give more responsive customer service
- Escalate marketing effort
- Pioneer new distribution channel
- Sell direct to end-users