DEFENSIVE STRATEGIES: APPROACH #1
DEFENSIVE STRATEGIES: APPROACH #1
- Broaden product line to fill gaps rivals may go after
- Keep prices low on models that match rivals
- Sign exclusive agreements with distributors
- Offer free training to buyers’ personnel
- Give better credit terms to buyers
- Reduce delivery times for spare parts
- Increase warranty coverages
- Patent alternative technologies
- Sign exclusive contracts with best suppliers
- Protect proprietary know-how