FIRST-MOVER ADVANTAGES

FIRST-MOVER ADVANTAGES

• WHEN to make a strategic move is often as crucial as WHAT move to make
• First-mover advantages arise WHEN
  • Pioneering helps build firm’s image & reputation
  • Early commitments to raw material suppliers, new technologies, & distribution channels can produce cost advantage
  • Loyalty of first time buyers is high
  • Moving first can be a preemptive strike

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