OVERVIEW: MATCHING STRATEGY TO A COMPANY’S SITUATION
OVERVIEW: MATCHING STRATEGY TO A COMPANY’S SITUATION
- The most important drivers shaping a firm’s strategic options fall into two categories:
1. Nature of industry & competitive conditions2. Firm’s own competitive capabilities, market position, & best opportunities
- Matching strategy to a company’s situation can be examined via
- 5 classic types of industry environments
- 3 classic types of company situations