FEATURES OF ANEMERGING INDUSTRY

FEATURES OF ANEMERGING INDUSTRY

• No “rules of the game”
• Technological know-how is proprietary
• Entry barriers tend to be low
• Experience curve effects often permit significant cost reductions as volume builds
• Marketing task involves inducing initial purchase & overcoming customer concerns
• Difficulties in securing raw materials
• Firms run short of funds for R&D & start-up

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