FEATURES: TRANSITIONINGTO INDUSTRY MATURITY
FEATURES: TRANSITIONINGTO INDUSTRY MATURITY
- Slowing demand generates head-to-head competition for market share
- Buyers are more sophisticated, driving harder bargain on repeat purchases
- Greater emphasis on cost & service
- Firms have “topping out” problem in adding production capacity
- Product innovation & new end-use applications harder to come by
- International competition increases
- Industry profitability falls