FEATURES: TRANSITIONINGTO INDUSTRY MATURITY

FEATURES: TRANSITIONINGTO INDUSTRY MATURITY

• Slowing demand generates head-to-head competition for market share
• Buyers are more sophisticated, driving harder bargain on repeat purchases
• Greater emphasis on cost & service
• Firms have “topping out” problem in adding production capacity
• Product innovation & new end-use applications harder to come by
• International competition increases
• Industry profitability falls

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