STRATEGIC MISTAKES IN A MATURING INDUSTRY
STRATEGIC MISTAKES IN A MATURING INDUSTRY
- Not pursuing a strategy which gives firm strong image with buyers -
STUCK IN THE MIDDLE!
- Putting more emphasis on boosting short-term profits than on strengthening long-term competitive position
- Waiting too long to respond to price-cutting by aggressive rivals
- Getting caught with too much excess capacity
- Failing to aggressively pursue cost reductions