STRATEGY OPTIONS: COMPETING IN A MATURE/DECLINING INDUSTRY
STRATEGY OPTIONS: COMPETING IN A MATURE/DECLINING INDUSTRY
- Pursue focus strategy by exploiting growth segments within industry
- Pursue differentiation strategy
- Work diligently to drive costs down by
- Outsourcing activities
- Redesigning internal business processes
- Consolidating under-utilized production facilities
- Closing low-volume, high-cost distribution outlets
- Cutting marginal activities out of value chain