COORDINATING ACTIVITIES & STRATEGIC MOVES

COORDINATING ACTIVITIES & STRATEGIC MOVES

• Competitive advantage can be built via
  • Knowledge & expertise accumulated at one location can be transferred to other locations
  • Production can be shifted from one location to another to take advantage of most favorable cost or trade conditions
  • Brand reputation can be enhanced by positioning products with same differentiating attributes on a worldwide basis
  • Global competitor can choose where & how to challenge rivals

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