HOW STRATEGIC INTENT VARIES AMONG INDUSTRY COMPETITORS

HOW STRATEGIC INTENT VARIES AMONG INDUSTRY COMPETITORS

GLOBAL DOMINANCE

Long-term strategic intent is pursuing a global strategy

DOMINANCE IN HOME MARKET

Primary strategic objective is defending

home country market

HOST COUNTRY RESPONSIVENESS

Primary strategic orientation is pursuing

a multicountry strategy

DOMESTIC-ONLY

Strategic intent is focused on home country market

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