TYPES OF DEFENSIVE ACTIONS
TYPES OF DEFENSIVE ACTIONS
- Increase advertising spending
- Provide higher levels of customer service
- Introduce more brands to match product attributes of rivals’ brands
- Broaden product line to close off vacant niches
- Keep prices reasonable & quality attractive
- Build new capacity ahead of market demand
- Invest enough to remain cost competitive
- Patent feasible alternative technologies
- Sign exclusive contracts with best suppliers & distributors