STRATEGIC OPTIONS FORRUNNER-UP FIRMS: CASE # 2

STRATEGIC OPTIONS FORRUNNER-UP FIRMS: CASE # 2

• Where large size does not yield a cost advantage, six options exist:
  • VACANT NICHE STRATEGY
  • SPECIALIST STRATEGY
  • “OURS IS BETTER THAN THEIRS” STRATEGY
  • CONTENT FOLLOWER STRATEGY
  • GROWTH VIA ACQUISITION STRATEGY
  • DISTINCTIVE IMAGE STRATEGY

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