OVERCOMING OBSTACLESOF SMALL SIZE

OVERCOMING OBSTACLESOF SMALL SIZE

• Runner-up firms can overcome these obstacles by
  • Focusing on a few segments where strengths can yield a competitive edge
  • Developing technical expertise highly valued by customers
  • Aggressively pursuing development of new products for customers in target segments
  • Using innovative entrepreneurial approaches to outmanage slow-to-change market leaders

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