WHEN SHOULDHARVESTING BE CONSIDERED?

WHEN SHOULDHARVESTING BE CONSIDERED?

• Industry’s long-term prospects are unattractive
• Building up business would be too costly
• Market share is increasingly costly to maintain
• Reduced levels of competitive effort will not trigger immediate fall-off in sales
• Enterprise can redeploy freed-up resources in higher opportunity areas
• Business is NOT a major component of diversified firm’s portfolio
• Business does not contribute other desired features to overall business portfolio

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