13 COMMANDMENTS FOR CRAFTING SUCCESSFUL BUSINESS STRATEGIES
13 COMMANDMENTS FOR CRAFTING SUCCESSFUL BUSINESS STRATEGIES
1. Always put top priority on crafting and executing strategic moves that enhance a firm’s competitive position for the long-term and that serve to establish it as an industry leader.
2. Understand that a clear, consistent competitive strategy, when well-crafted and well-executed, builds reputation and recognizable industry position whereas a strategy aimed solely at capturing momentary market opportunities yields fleeting benefits.