13 COMMANDMENTS FOR CRAFTING SUCCESSFUL BUSINESS STRATEGIES
13 COMMANDMENTS FOR CRAFTING SUCCESSFUL BUSINESS STRATEGIES
3. Endeavor not to get “stuck back in the pack” with no coherent long-term strategy or distinctive competitive position, and little prospect of climbing into the ranks of the industry leaders.
4. Invest in creating a sustainable competitive advantage, for it is a most dependable contributor to above-average profitability.