13 COMMANDMENTS FOR CRAFTING SUCCESSFUL BUSINESS STRATEGIES
13 COMMANDMENTS FOR CRAFTING SUCCESSFUL BUSINESS STRATEGIES
11. Be judicious in cutting prices without an established cost advantage.
12. Be aware that aggressive strategic moves to wrest crucial market share away form rivals often provoke aggressive retaliation in the form of a marketing “arms race” and/or price wars.
13. Employ bold strategic moves in pursuing differentiation strategies so as to open up very meaningful gaps in quality or service or advertising or other product attributes.