CORPORATE DIVERSIFICATION & CORPORATE STRATEGY

CORPORATE DIVERSIFICATION & CORPORATE STRATEGY

• A diversified firm is a COLLECTION of individual businesses
• Diversification makes corporate strategy-making a bigger picture exercise than crafting strategy for a single business
• In a diversified firm, corporate managers must craft a MULTI-BUSINESS, MULTI-INDUSTRY strategic action plan for a
  • Number of different businesses competing in diverse industry environments

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