MARKET DEVELOPMENT(Same Products, New Markets)

When new channels of distribution are available that are reliable, inexpensive, and of good quality
When an organization is very successful at what it does
When new untapped or unsaturated markets exist
When the firm has the needed capital and human resources to manage expanded operations
When an organization has excess production capacity
When an organization’s basic industry is rapidly becoming global in scope

MARKET DEVELOPMENT (Same Products, New Markets)