STRATEGY IMPLICATIONS OF ATTRACTIVENESS/STRENGTH MATRIX

STRATEGY IMPLICATIONS OF ATTRACTIVENESS/STRENGTH MATRIX

• Businesses in three cells at upper left of matrix
  • Accorded top investment priority
  • General strategic prescription is “grow & build”
• Businesses in three diagonal cells
  • Given medium investment priority
  • If a business has an attractive opportunity, it can win a higher investment priority
• Businesses in lower right of matrix
  • Strong candidates for harvesting or divestiture
  • May be candidates for an “overhaul & reposition” strategy

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