STEP 4: COMPARING BUSINESSUNIT COMPETITIVE STRENGTH

STEP 4: COMPARING BUSINESSUNIT COMPETITIVE STRENGTH

• Involves comparing specific criteria
  • Relative market share
  • Ability to compete on price and/or quality
  • Technology & innovation capabilities
  • How well business unit’s skills & competencies match industry KSFs
  • Profitability relative to competitors
  • Other pertinent measures of competitive strength

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