CSU, Chico News

Agriculture Student Will Be Youth Ambassador for Beef Industry

Date: 11-30-2007

Kathleen McPartland
Public Affairs

Michelle Wiggley, a native of Red Bluff and an agricultural student at California State University, Chico, received an honorable mention award at the National Beef Competition held in New Orleans in October. Wiggley will become a member of the National Beef Ambassador team and will travel throughout the United States in 2008 addressing beef industry issues.

Wiggley was one of 21 contestants from throughout the country who competed for the title of 2008 National Beef Ambassador at the annual competition. The contest is funded through the Beef Checkoff Program and gives youth an opportunity to learn about the importance of the beef industry while honing their public speaking skills.

To qualify for the national contest, Wiggley was recognized as the California Beef Ambassador during the state competition held in May. The state contest was organized by the California CattleWomen, Inc. and cosponsored by the California Beef Council. Wiggley’s speech focused on the nutritional attributes of beef and the variety of beef choices that consumers have to choose from.

The national Beef Checkoff Program was established as part of the 1985 Farm Bill. Checkoff revenues may be used for promotion, education and research and programs to improve the marketing.