Up ’til Dawn Eclipses $200,000 Goal for St. Jude Hospital

FOR IMMEDIATE RELEASE
Date: 03-05-2009

Kathleen McPartland
Public Affairs
530-898-4260
Larry Bassow
Student Activities
530-898-3397

The fundraising team for Up ’til Dawn recently learned that their letter-writing efforts have resulted in $200,868 in donations to St. Jude Children’s Hospital in Memphis, Tenn. This places them, once again, in the top money-raising spot for all of the universities across the nation so far this academic year. There is still some time before final numbers are in.

The $200,868 figure is significant to the group that had set a goal of $200,000 for this year. Its previous high was $187,000 in 2007, which was an all-time national high, followed by $183,561 in 2008. The Up ’til Dawn program at CSU, Chico has raised more than $877,000 since 2001.

Twenty-three hundred students wrote more than 50,000 letters to friends and family members. “We continue to break our own records,” said Larry Bassow, program coordinator for Greek Life and advisor to the program. “More participants, more letters and more money raised each year. Our goal is to maintain this record and to reach $1,000,000.”

In addition to Bassow, Courri Brady, University Housing and Food Services, works with the student directors to create the event. The three student executive directors were Drew Lewis, Lindsay Twilegar and Desiree Tavares. The directors oversee approximately 60 student volunteers on six committees, including marketing and public relations, database management, overall event, donations of food and prizes for the event, working with the Greek community and with students in housing.

“The success of Up ’til Dawn is a testament to our student body—they understand that service is part of their ‘Chico Experience,’” said Bassow. “Up ’til Dawn is now a signature event for Chico State. We are known for a lot of things nationally, and now we are known for our spirit, service and amazing participation by every other university involved in this event.”

The group plans to break even more records next year. “We plan to hit the million dollar mark in 2009-2010. We’ll be the school that has made it to this mark the fastest, and the second school to ever make it to $1,000,000,” said Bassow.
Although St. Jude Children’s Research Hospital is located in Memphis, Tenn., doctors and hospitals throughout the world use the results of its research. The hospital, founded by entertainer Danny Thomas, is committed to treating all children, no matter what their economic situation.

For more information, contact Bassow at 530-898-5396.

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