CSU, Chico News

College of Ag Brings Home the Gold at Food Marketing Competition

Date: 03-29-2010

Dr. Baohui Song
College of Agriculture

The California State University, Chico College of Agriculture’s Food Marketing Team competed at the Western Collegiate Food Marketing Competition in Fresno, Calif., March 20-21, 2010. With stiff competition from Fresno State and Cal Poly Pomona’s marketing teams Chico State placed 1st in the Domestic division and 2nd in the International. In addition, the International team received 2nd place through student votes for the Most Innovative Market Idea, and 2nd place for the Best PowerPoint Presentation.

The Domestic Team—consisting of Haley Hunt, Jillian Kehoe and Elle Karno-Palcic—outshined the competition with their idea for marketing organic and locally produced premium quality chevon (goat meat) in Northern California. The International Team—consisting of Kirby Swickard, Sara Spafford, and Tiffany Gomes—placed second in their division with their idea for marketing gourmet fruit butter in London, UK. All marketing teams were judged on the market analysis, competitive analysis, financials, and presentation of their products by industry experts.

Each year the agricultural marketing and planning class spends a semester preparing international and domestic teams to participate in the competition. The teams must create an innovative new product and then develop a strategic marketing and business plan to promote their product. These plans are then presented to a panel of industry judges who rate the quality of the plans and presentation. Assistant professor in agribusiness, Dr. Baohui Song, and lecturer Marnie Dalton were the coaches for this year’s teams. The coaches prepared the teams for competition with several meetings and practice presentations.

The Western Collegiate Food Marketing Competition is held annually, with a mission to prepare students for the rigors of full-time employment by having them complete a project that simulates expectations and real-world realities in the work force. The skills that students gain from such an experience include leadership, networking and fellowship.

For more information on the Food Marketing Competition, or to learn more about the agricultural marketing planning class, contact Dr. Baohui Song at (530) 898-3056 or bsong@csuchico.edu.