University and Kellogg’s Team up to Fight Hunger with Donations to North State Food Bank

FOR IMMEDIATE RELEASE
Date: 08-16-2011

Joe Wills
Public Affairs
530-898-4143

In a collaborative effort to help fight hunger, California State University, Chico is teaming up with Kellogg’sFood Away From Home project. University Housing and Food Service and Associated Students Residential Dining Services are joining forces for one month to donate cereal to a local area food bank.

A bowl of Kellogg'scereal will be donated to the North State Food Bank for every bowl of Kellogg'scereal consumed in the Sutter Residential Dining Center by residence hall students between August 22 and September 21, 2011. An estimated 6,400 servings of cereal are expected to be donated.

Currently, the North State Food Bank collects and distributes food from surplus commodities, new government sponsored programs and initiatives, and community partnerships with food corporations, local vendors and food drives. They also participate in senior nutrition programs, both in seniors’ homes and at regional dining sites that serve multiple counties in the north state area. This local campus effort will help north state residents in need and will provide students with an opportunity to help support this important cause.

"Kellogg has supported food banks across the U.S. for nearly 30 years. On average, the company donates $20 million of products annually,” said Tim Knowlton, vice president, Corporate Social Responsibility, Kellogg Company.  “Our partnership with Chico State and the North State Food Bank is an example of our continued commitment to helping those challenged in these economic times.

“Community service is a principle core value of the University. By encouraging residence hall students to participate in this program with Kellogg Company, two important lessons are shared with new residence hall students arriving this fall,” said David Stephen, director of University Housing and Food Service. “First, students are directly introduced to the University’s continuing commitment to helping those in our service area who are in need of assistance and—in this instance—served by the North State Food Bank.  Secondly, residence hall students supporting this program take an important step in celebrating the campus service culture as they begin their own personal journey as Chico State students,” said Stephen.

With 2010 sales of more than $12 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.

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