Awareness Week Sets Stage for Cancer Research Fundraising

FOR IMMEDIATE RELEASE
Date: 09-28-2011

Joe Wills
Public Affairs
530-898-4143

California State University, Chico students have a wide array of activities planned next week to raise money and awareness for children’s cancer research leading up to the Up ’til Dawn fundraiser Nov. 7.

Awareness Week, Oct. 3-7, will include classroom talks, games, food sales and a group of student leaders having their heads shaved to show solidarity with cancer patients.

Up ’til Dawn attracts CSU, Chico students to take part in letter writing asking for support for St. Jude Research Hospital in Memphis, Tenn. This year’s event will once again take place in Acker Gym from 4 p.m. to midnight. This year’s theme is “Game On.” Student leaders expect approximately 2,500 participants.

Last year was the first year CSU, Chico took part in the Awareness Week leading up to Up ’til Dawn. Universities across the country are participating in the event, which follows National Childhood Awareness Month in September.

CSU, Chico has raised more money for the patients of St. Jude than any other college campus for four of the last five years, and is looking forward to another record year.

Up ’til Dawn is sponsored by more than 180 campuses and universities nationwide. In CSU, Chico’s 11-year participation, it has become the fastest campus to raise over $1 million for St. Jude.

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay.

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