Students Halfway to $250,000 Goal Following St. Jude Fundraising Event

FOR IMMEDIATE RELEASE
Date: 01-07-2011

Joe Wills
Public Affairs
530-898-4143

California State University, Chico students have reached the half-way point in their ambitious goal to raise one quarter of a million dollars this school year alone for St. Jude Children’s Research Hospital.

Lauren Davis, event marketing representative for St. Jude, said by the end of 2010 more than $128,000 had been received as a result of CSU, Chico’s Up ’til Dawn fundraiser Nov. 8.

 “We are thrilled with the teamwork and community effort it has taken by the Chico State students to raise funds for the kids,” said Davis. “We’re just over halfway toward our goal!”

Larry Bassow, Up ’til Dawn adviser, said 2,200 student letter writers had participated in the 2010 Up ’til Dawn, generating 38,000 letters to people asking for support.

At the start of the 2010-11 academic year, the student directors of Up ’til Dawn set a fundraising goal of $250,000. CSU, Chico has raised more money for St. Jude than any other college campus for four straight years, setting multiple records along the way for student participation and dollars raised.

In April 2010, St. Jude honored CSU, Chico for being the fastest school to raise $1 million for research into cancer and other catastrophic diseases affecting children.

Bassow said the Up ’til Dawn program has been a great way for students to get involved in philanthropy and community service, which is a long-standing area of distinction for CSU, Chico. “Up ’til Dawn is sometimes the first campus event students attend where they get together and look beyond themselves to really focus on helping others,” Bassow said. “Chico State is known for volunteer programs like CAVE and CLIC, and now Up ’til Dawn has become another way students can start to get involved and stretch themselves.”

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