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News Release: Marketing and Design Students Produce Campaign to Encourage Healthy Drinking Behavior
FOR IMMEDIATE RELEASE
April 23, 2009
CONTACT: Kathleen McPartland
Tel: 530-898-4260
Bill McGowan
Department of Marketing
530-898-4182
Marketing and Design Students Produce Campaign to Encourage Healthy Drinking Behavior
In an impressive display of creativity, talent and cooperation, CSU, Chico marketing and graphic design/media arts students put together a marketing strategy to encourage healthy drinking behavior that garnered second place at the district level of a national advertising competition.
The American Advertising Federation¬-National Student Advertising Competition (AAF-NSAC) for District 14 was held Friday, April 17, at UC Berkeley. Bill McGowan, faculty advisor/professor for Marketing 480, Advertising Campaign Competition, and Alan Rellaford, advisor/professor for Communication Design 433, Advertising Workshop, accompanied the 27-member team to Berkeley.
The advertising challenge, presented by The Century Council (TCC) to 180 participating universities, was to address the social issue of binge drinking in a way that would promote positive behavior change in college students in an environment where there is a culture of drinking. The students were asked to develop an integrated communications campaign where each one of the components could be implemented independently, if needed, and still be effective.
The complete news release is available online.
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News Release: Regional Schools Successful at Improving College Readiness through Early Assessment
FOR IMMEDIATE RELEASE
April 23, 2009
CONTACT: Kathleen McPartland
Tel: 530-898-4260
Sarah Pape, coordinator
Early Assessment Program
530-898-4865
Regional Schools Successful at Improving College Readiness through Early Assessment
With funds from the statewide Early Assessment Program, the EAP program at California State University, Chico has helped local and regional schools lower remediation rates of incoming freshmen in math and English. Nine Schools in CSU, Chico’s service area, which stretches from Yuba County to the Oregon border, are being recognized for their students’ improved achievement on the 2008 STAR test (the standard California achievement test administered to all juniors).
EAP is part of a statewide effort to prepare freshmen entering the CSUs to tackle college-level work. In a recently published five-year evaluation of the program, researchers from UC Davis and Sacramento State found a six-percentage point drop since 2004 in the number of entering Sacramento State freshmen who need remedial English, and a four-percentage point drop in those who need extra classes in math.
Similar gains for students have been posted in the Northern California region. A key component of EAP is 15 extra questions and an essay that augment the STAR test in the junior year. A student’s performance on the test allows EAP staff and teachers to gauge the college readiness of the student. The information either grants individual students an exemption from the ELM/EPT upon entry into the CSU or indicates if a student needs additional guidance in the senior year.
The complete news release is available online.
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Parking Lot Enforcement Hours
Recently there have been parking lots with signage updates to reflect the current parking enforcement hours of 7:30am - 10pm.
These lots are First and Orange, Aymer J. Hamilton east, and Sapp Hall. All three of these parking lots will be enforced from 7:30am - 10pm, Monday-Friday.
From 7:30am - 4pm these lots are to be used only by the designated permit types as posted. From 4pm - 10pm the lots will be open for use by any other valid campus parking permit. This includes daily or hourly passes from the dispensers.
The new hours are already being enforced in the First and Orange lot. Extended enforcement for Sapp Hall and AJH east lot will begin on Monday, April 27 at 7:30am.
Any questions can be direction to University Police Parking at 898-4809.
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Asian/Pacific American Heritage Month: May 2009
In 1978, a joint congressional resolution established Asian/Pacific American Heritage Week. The first 10 days of May were chosen to coincide with two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants (May 7, 1843) and contributions of Chinese workers to the building of the transcontinental railroad, completed on May 10, 1869. In 1992, Congress expanded the observance to a month-long celebration.
Please join us in celebrating at events scheduled to commemorate the diverse Asian/Pacific American cultures at Chico State.
For more information, please go to the flyer link.
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University Film Series: Dancer in the Dark, April 28
University Film Series
Tuesday, April 28
7:30pm, Ayres 106
$3 donation appreciated
898-4642
Dancer in the Dark
(2000, Denmark) 140 min. Written and directed by Lars Von Trier.
Sponsored by the Humanities Student Society and hosted by Caspin Lange, arts promoter.
Dancer was shot with a hand-held camera and inspired by Dogme 95.
With Björk , Catherine Deneuve, David Morse, and Peter Stormare.
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Outstanding Professor Award today at 5 pm
The Outstanding Professor Award Presentation and Reception is today, April 23, at 5pm in PAC 134. The recipient, Nursing Professor Carol Huston, will be speaking on “Medical Errors: A Healthcare Crisis.” Everyone is invited. Come support and listen to this outstanding faculty member.
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Humanities Center Gallery in May and June: Amanda Riner, Sandi Escobar, and Josh Olivera
Humanities Center Gallery, M-F 8am - 5pm (closed May 25; summer hours in June), 898-4642.
April 29-June 25, 2009 (May 14, Reception 5pm - 7pm)
Recent Work
Amanda Riner
Trinity 100
Lenguas y Rios
Sandi Escobar + Josh Olivera
Trinity Hallway
Amanda Riner earned her BFA from CSU, Chico in 2003 and her MFA from Hunter College (NYC) in 2008. While at Chico, she was the assistant/preparer for the Humanities Center Gallery. Riner has shown at the Queens Museum, Pratt Institute, 1078 Gallery, Florence Institute, and the Turner; been the recipient of various awards; and held several residencies. She currently resides in Queens and returns to Chico for this show’s reception.
Josh Olivera, first-year MFA student in painting, is the current assistant/preparer for the Humanities Center Gallery. Born and raised in Northern California, Olivera works in plywood, paper, resin, and ink.” He shows along with Sandi Escobar, second-year MFA student in ceramics, and past assistant/preparer for the Gallery. Escobar grew up in Los Angeles and earned her MA in studio art at CSU, Northridge.
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Lecture: "Games We Play: A Conversation About Homophobia in Athletics," May 6
The College of Behavioral and Social Sciences along with the Office of Diversity and the Cross Cultural Leadership Center are pleased to announce a lecture being given by Pat Griffin titled, “Games We Play: A Conversation About Homophobia in Athletics”.
Pat Griffin is the Director of It Takes A Team! Education Campaign for Lesbian, Gay, Bisexual, Transgender Issues in Sport, an initiative of the Women’s Sports Foundation. Dr Griffin is also a Professor Emeritus in the Social Justice Education Program at the University of Massachusetts, Amherst. Her research and writing interests focus on heterosexism/homophobia and sexism in education, lesbian and gay teachers and students, with a special interest in heterosexism/homophobia in athletics. Dr. Griffin is co-editor of Teaching For Diversity and Social Justice: A Sourcebook for Teachers and Trainers (2007). She is the author of Strong Women, Deep Closets: Homophobia and Lesbians in Sport (1998). She has appeared on ESPN, ABC Sports, and HBO Sports as an expert commentator on lesbian and gay issues in sport. In 2007 Dr. Griffin was named one of the top 100 sport educators in the United States by the Institute for International Sport.
Join us May 6, 2009 from 7pm - 9pm in Holt Hall room 170. This event is free and open to the public.
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Anthropology Forum TODAY
The Anthropology Forum for today Thurs., April 23, 2009: “Anthropology-Directed Triage in Three Mass Fatality Incidents”, presented by Amy Zelson Mundorff, MA Graduate from Department of Anthropology, Chico State and is this year’s 2009 Distinguished Alum for College of BSS.
Location: Ayres Hall, Room 120
Time: 4pm
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The Committee on Arts and Lectures & Writer's Voice present: Fred Arroyo, Novelist, April 30
Fred Arroyo is the author of the novel The Region of Lost Names (University of Arizona Press, 2008). His fiction, poetry, and essays have appeared in Crab Orchard Review, North Dakota Quarterly, Washington Square, and elsewhere. He was recently named by LatinoStories.com as one of the “2009 Top Ten New Latino Authors to Watch (and Read).” Fred is working on new fictions and completing a book of essays, Close as Pages in a Book. He is Assistant Professor of English at Drake University.
Fiction Reading
Thurs., April 30
7:30pm
BMU 210
Open Discussion on Writing
Friday, May1
12pm - 12:50pm
Taylor 210
Both events are free and open to the public.
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Associated Students Bookstore Spring Quad Sale
The Associated Students Bookstore is having a Spring Quad Sale in the Free Speech Area starting April 27 and ending on May 1. The sale will be going on from 9am to 3:30pm each day. Save 30% off children’s clothing, shorts, tees and pants, 30-50% off hooded sweatshirts, gifts and holiday merchandise, and 50-75% off a great new selection of bargain books. Join us for big savings.
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Work Life Program-Caregiver Support Group
Date: Tuesday, April 28, 2009
Time: 12pm - 1:30pm
Location: Selvester’s Cafe Room 104
Online registration is available for the April 28 session of the Passages Caregiver Support Group. We welcome those new to caregiving, those who anticipate caregiving, and those for whom caregiving is already a way of life. You will find information, resources, encouragement, & answers to difficult questions. For more information about the group, please contact Melissa Jourdain at 898-6729.
In response to the popularity of this support group, we have scheduled sessions on the second and fourth Tuesday’s of each month for the rest of the semester. The sessions will begin at 12:05pm with Melissa staying until 1:30pm to answer any questions you may have.
To register visit the Web site, under Personal Development enroll online. If you encounter any technical problems, please email EHS or Clarice Reutlinger or call 898-4645.
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