Sarah Sellers

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30 Cottage Lane  Chico, CA  95926 (530)342-7000  ssellers@csuchico.edu

• 9 years' successful experience in marketing and promotions.
• Effective in budgeting and long-term planning.
• Successful in implementing new programs.
• Proven record for maintaining schedules; multi-task oriented.
• Excellent at follow-up and detail; extremely dependable.
• Exceptional communication and interpersonal skills.

• Developed and implemented highly successful marketing campaigns for individual services (i.e.: cataracts, refractive surgery, eyelid surgery, laser skin resurfacing), to promote surgery center.
• Developed and collaborated on newspaper advertisements, direct mailings, company brochures, flyers, press releases, public service announcements, web-site design, office service displays, and informational packets.
• Organized and coordinated numerous promotional events such as health fall, trade shows, public speaking engagements, press conferences, fund-raisers, and seminars.
• Established and maintained network relations with referring physicians and their staff to improve communication and resolve problems, resulting in increased referrals.
• Delivered presentations to community groups outlining services provided at the center.
• Created and implemented incentive programs that effectively promoted the facility.
• Successfully wrote Requests for Proposals, (RFP's) for a $5000,000 software tracking application system.
• Compiled directory of Western Baseball League Teams and Media Contacts for use of media reporters and fans.

• Administered annual budget of $70,000 for 5 years.
• Developed and managed annual budget in EXCEL spreadsheet.
• Submitted quarterly financial status statements.
• Identified potential cost overruns and collaborated with Director to resolve problem.

• Collaborated with companies throughout the country to develop and implement successful marketing programs.
• Set up a special in-house database tracking system for call inquires.
• Created and maintained a database of lead generations, prospects and clients.
• Developed marketing plans: set goals; targeted special problems requiring attention; set up schedule of appointments.
• Organized educational workshops, physician continuing educational courses, and staff training sessions.
• Arranged and participated in hundreds of staff meetings and planning sessions.
• Hired staff and volunteers.
• Developed and managed surveys to assess facility needs.

• Extensive knowledge of software applications including ACT, WORD, EXCEL, Page Maker and CorelDraw.

EDUCATION

A. A., Sociology - De Anza Junior College, Cupertino, CA

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This document is maintained by: Kathleen Bristow (kbristow@csuchico.edu )
Last Updated: April 28, 2004