Executive Memorandum 88-38

__________________________________________
July 29, 1988

EXECUTIVE

MEMORANDUM

88-38

__________________________________________

AA-AE

From:

Robin S. Wilson
President

Subject:

Approval for Revisions to Marketing Option

The proposed revisions to the Marketing option within the BS in Business Administration are approved for implementation effective fall 1989. The changes, which do not affect total units required for the major, result in the following option requirements:

Option in Marketing: 24 units
12 units required:
MKTG 171	Consumer Behavior	3 units
MKTG 174	Marketing Management	3 units
MKTG 175	Marketing Research	3 units
MKTG 279	Case Studies in Marketing Management	3 units

9 units selected from: *
MKTG 280	Sales Force Management	3 units
MKTG 275	Retailing	3 units
MKTG 277	International Marketing	3 units
MKTG 272	Advertising	3 units
MKTG 189	Internship in Cooperative Education	1-3 units
MKTG 191	Simulation Laboratory Marketing	1 unit
MKTG 199	Special Problems	1-3 units
MKTG 271	Transportation	3 units
MKTG 276	Business Marketing	3 units
MKTG 292	Topics in Marketing	1-2 units
MKTG 297	Management of Small Business Enterprises	3 units
3 units selected from:
ABUS 182	Agricultural Marketing	3 units
ABUS 282	Advanced Agricultural Marketing	3 units
CDES 123	Basics of Advertising Copywriting	3 units
ECON 101	Microeconomic Analysis	3 units
ECON 102	Macroeconomic Analysis	3 units
ECON 120	American Economic History	3 units
ECON 130	Money and Credit	3 units
ECON 142	Collective Bargaining	3 units
ECON 250	Industrial Organization	3 units
ECON 281	Introductory Econometrics	3 units
ENGL 130	Report Writing	3 units
ENGL 175	Rhetoric and Writing	3 units
GEOG 101	Economic Geography	3 units
GEOG 103	Geography and World Affairs	3 units
H E 112	Consumer Issues	3 units
H E 134	Fashion Merchandising	3 units
MATH 205	Mathematical Statistics	3 units
MATH 216A	Experimental Design I	3 units
Math 216B	Experimental Design II	3 units
PHIL 141	Business Ethics	3 units
PSY 245	Social Psychology	3 units
PSY 255	Principles of Psychological Measurement	3 units
SOCI 265	The Conduct of Sociological Inquiry	3 units
SOCI 266	Sociological Data Collection and Analysis	3 units
SOCI 290	Social Stratification	3 units

*No more than 3 credits total may be selected from MKTG 189, MKTG 191, and MKTG 199.

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From:	Robin S. Wilson President
Subject:	Approval for Revisions to Marketing Option