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Then and Now
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When Charles Merrill Osenbaugh was appointed the seventh president
of Chico Normal School on July 5, 1918, the United States was
engaged in World War I, California had only eight Normal Schools,
and the campus at Chico had just ninety-one graduating students.
President Osenbaugh also worked hard to increase attendance. Chico
Normal School launched an innovative advertising campaign that
included articles in local newspapers describing "the Normal,
its activities, and its new opportunities." Osenbaugh and selected
faculty visited high schools in Northern California. He also instituted
"Senior High School Day" in 1919 to encourage enrollment in Chico
Normal. ("Senior Day" eventually became "Pioneer Days.") In another
innovative effort to attract new students, Osenbaugh invited the
general public to attend classes. He opened a child development
laboratory to local townswomen and personally invited over twenty
young local businessmen to attend gym classes so the "Normalites"
would have new opponents and to foster town-gown relations. Once
these visitors were here, he reasoned, they would want to enroll
officially. |
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