 Academy
of International Business
The Academy of International Business was established with
the help of a generous gift from the Charles Seufferlein family.
Students from all disciplines can take international business
courses and join a travel group or earn an AIB certificate.
Director Mark Levine has established a partnership
with professors at Chukyo University in Nagoya, Japan. Seventeen
students traveled to the university in June to complete an
international business course. The partnership with Chukyo
University adds to the college’s already-established
joint program with ITESM (Monterrey Tec) in Guadalajara, Mexico.
McGowan Scholar Receives Full Tuition
Business administration major Amanda C. Johnson
received a full tuition scholarship from the William G. McGowan
Charitable Fund for the 2004–2005 academic year. The
William G. McGowan Scholar award, established in honor of
the telecommunication pioneer who developed MCI Communications
Corporation, provides financial assistance to outstanding
students who are continuing their education in the field of
business.
Students Raise $11,000 for Make-A-Wish Foundation
 For
the fifth straight year, students from the Business
Resource Center put their “Diversity Through
Leadership” motto to work to raise $11,000 for the Make-A-Wish
Foundation. Up-and-coming recording artists such as Jason
Mraz and Jackie Greene have donated their time to the center’s
fundraiser concert series. By turning their classroom knowledge
into real-world skills, Business Resource Center students
have contributed nearly $25,000 to the Make-A-Wish Foundation
over the past five years.
Center for Entrepreneurship
In the fall of 2003, the College of Business established
the Entrepreneurship and Small Business Management Program,
an advising pattern within management. Professor Terry
Noel coordinates the pattern and the new Center for
Entrepreneurship, a collaboration with the community and small
business owners. Students in the pattern will have the opportunity
to be immersed in the theory and practice of entrepreneurship
and managing small businesses. Students from other disciplines
can also develop small-business management skills. Supporting
the pattern is the student-chartered Collegiate Entrepreneurship
Association and the center.
Undergraduates Present Papers at National Conferences
Thirty-four students presented a total of 22 papers at two
separate international conferences. Twenty-four students presented
12 papers at the 4th Annual Conference of the International
Academy of E-Business, and 10 students presented papers at
the International Academy of Business Economics conference
in October 2003. The students who presented at the e-business
conference worked in teams to research topics. Nitish
Singh, Department of Finance and Marketing, teaches
the sections of e-marketing and the consumer behavior class
in which the students researched and wrote the papers. It
is rare for such a large number of undergraduates from one
university to be invited to present at professional conferences.
Several of the papers were accepted for publication in peer-reviewed
journals.
Marketing Students Compete Nationally
An interdisciplinary team of CSU, Chico marketing and advertising
students traveled to McClelland, Calif., to compete against
150 top universities in the American Advertising Federation’s
National Student Advertising Competition in April 2004. Twenty-eight
Chico students participated in competition against teams from
UC Berkeley, Stanford University, and the University of Nevada,
Reno. Students, guided by adviser Bill McGowan,
gained real-world experience as they created an advertising
campaign to increase tourism in Florida. The students are
working on a campaign for the 2005 competition.
Marketing Department Recognized
In recognition of the marketing faculty’s outstanding
commitment to the development of high-quality learning environments
inside and outside of the classroom, the COB marketing faculty
was awarded $5,000 from the Center for Excellence in Learning
and Teaching. The marketing degree option serves more students
than any other option in the COB. Marketing faculty deliver
a stimulating learning experience that is supported by effective
curriculum, well-defined instructional strategies, and a deep
commitment to students.
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