Achieving Excellence
at California State University, Chico

Business

Dean’s Leadership Seminar Features Bay Area CEOs

High-achieving business students invited to participate in the Dean’s Leadership Seminar met with nine leaders from different Bay Area businesses during the spring 2005 class. Business leaders included Dean Church, CEO San Francisco Sports Council; Percy Yang, Sallmann, Yang & Alameda; and Dave Casper, retired Hall of Fame football player and managing director of Northwestern Mutual Financial Network. The students met with Executive-in-Residence Harry Edelstein, former managing partner of SmithBarney/Citigroup of San Francisco, twice a week, and researched participating businesses and leaders from the Bay Area. The CEOs then traveled to Chico to make presentations and meet with students about real-world business challenges and practices. The class will continue through spring 2006.

Marketing Students Rack Up Wins

At the American Marketing Association collegiate competition held in New Orleans April 13–17, 2005, ten CSU, Chico marketing students won two chapter awards: Outstanding Community Service and Outstanding Membership Development.

Student Entrepreneurs Receive Start-up Funds

Four student-authored business plans were winners of the spring 2005 Student Business Plan competition sponsored by the Center for Entrepreneurship. The six students with the winning plans were awarded $10,000 total in investment capital. The winners were selected from a field of 19 applicants by a panel of faculty from CSU, Chico’s College of Business and local community members. Professor Terry Noel, director of the Center for Entrepreneurship, will provide guidance and mentoring to the students. The Center for Entrepreneurship was established in 2003, as an arm of the Entrepreneurship and Small Business Management Program.

Human Resource and Management Club is Superior!

The Human Resource and Management Association at CSU, Chico received a Superior Merit Award from the Society for Human Resource Management for their achievements in professional operation of their chapter, professional development among the members, and their partnership with the Society for Human Resource Management.

World Leader in Enterprise Software Taps Professors

The College of Business was the first member of SAP’s Univeristy Alliance Program (UAP). Faculty members Ray Boykin and Gail Corbitt have been appointed to the eight-person advisory board. SAP, the world’s leading enterprise software company and the third largest software supplier in the world, works with universities to develop and implement cutting-edge Information Technology curriculum. The SAP UAP includes participation by more than 140 universities in North America and 400 worldwide.

Students Take 2nd at Statewide Sales Competition

Finance and marketing students Kyle Nichols, Dave Coulombe, and Dan Cox placed second out of six other California State University teams in the first CSU Collegiate Sales Competition in April 2005. The teams were judged on two hypothetical sales presentations. Dan Cox placed second in the overall student competition; he received $1,000. Professor Bill McGowan is the team's advisor.

Students Yahoo

A team of marketing students placed third in a regional advertising competition in San Francisco, spring 2005. The year-long competition revolved around Yahoo! and its desire to have the 13–17 year old target market view the service as a “life engine” and not just a “search engine.” Each team had to develop a 32-page advertising plan. Bill McGowan, Department of Finance and Marketing, is the advisor to the marketing teams.

New Dean Brings Expertise in International Business

Willie E. Hopkins, PhD, began work as the new dean of the College of Business in July of 2005. He came from the School of Business and Technology at the University of Maryland Eastern Shore, where he served as dean. Hopkins brings experience in distance learning, international administration, and the development of business centers. CSU, Chico has two relatively new centers, the Academy of International Business and the Center for Entrepreneurship, and is developing a Center for Ethics in Business.


For Additional Information

CSU, Chico
Admissions Office
1-800-542-4426

 
The College of Business

Tehama Hall 301
530-898-6271
e-mail: bus@csuchico.edu
http://www.cob.csuchico.edu/