Design Framework

A. Identifying Signature

For Print


Consists of Chico, the seal, and the slogan Today Decides Tomorrow. On brochures the top sits at .375" and is horizontally centered. For publications the top sits at .5" and positioned .625" from the left. Use either black or red (Pantone 208).

image of CSU, Chico Identifying Signature

For the Web

Consists of Chico and California State University. On a website, it sits on the top left of every web page. This is meant for web use only! it should not be used on any printed materials.

2010 signature

B. Title


The area between the identifying signature and the image area is for the title, and is set in Optima.

image of text

C. Image Area


Can contain a single photo, multiple photos, a photo collage, or an illustration. On brochures this starts at 3.625"

image of students sitting on grass at campus

For More Information:

For more detailed information on the above rules, please refer to the Standard Design for Recruitment pamphlet (pdf).